随着web2.0技术的迅猛发展,当下国内的媒体行业也面临着新的机遇与挑战。特别是随着以新浪微博、腾讯微博为代表的微博平台的崛起,从根本上改变了人们与媒体之间的关系,微博平台将每一个个体变成自媒体,个体言论有可能通过转发被无限放大,因此,自媒体的发展造就了丰富的网络舆情和社 With the rapid development of web2.0 technology, the current domestic media industry also faces new opportunities and challenges. Especially with the rise of microblogging platforms represented by Sina Weibo and Tencent Weibo, the relationship between people and the media has been fundamentally changed, and the Weibo platform has transformed each individual into a self-media. Individual remarks are possible By forwarding is unlimited amplification, therefore, since the development of the media has created a wealth of network public opinion and community