论文部分内容阅读
在有后发优势的中国市场,经销商可借鉴成熟市场经验,采用信息化等手段,提高管理及盈利能力,加快二手车业务发展二手车业务不仅可以直接贡献利润,还能拉动新车销售,以及促进精品改装、金融保险等衍生业务,已成为近年受困于新车毛利率越发摊薄、甚至亏损的汽车经销商重中之重的业务发力点。在市场纷乱复杂的当下,如何引导这项业务健康发展、如何规划自身的业务流程、如何借助二手车提高自身盈利能力,无疑是经销商关注的重中之重。CDK Global认为,身在有着后发优势的中国市场,经销商可充分借鉴成熟市场的经验,采用信息化等科技手段,提高管理及盈利能力,加快二手车业务发展。事实上,不光是中国,根据成熟市场经验,新车毛利率也同样在持续下滑,以美国为例,2004年~2013年,新车毛利
In the emerging China market, dealers can draw on proven market experience and adopt information technologies to improve management and profitability and accelerate the development of second-hand car business. Second-hand car business can not only directly contribute profits but also drive sales of new vehicles. The promotion of fine modification, financial insurance and other derivative businesses has become a top business point of focus among automobile dealers who have been trapped in the recent dilution of the gross profit margin of new vehicles, or even loss. How to guide the healthy development of this business, how to plan its own business process and how to improve its own profitability by using used cars are undoubtedly the most important concerns of dealers in the complicated market. CDK Global believes that in the Chinese market with back-up advantages, dealers can draw on the experience of mature markets and adopt scientific and technological means such as information technology to improve management and profitability and accelerate the development of second-hand car business. In fact, not only China, according to the mature market experience, new car gross margin also continued to decline, the United States, for example, from 2004 to 2013, new car gross margin