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席卷全球的金融危机,使得中国的对外贸易严重受阻,拉动内需成为推动中国经济快速增长的引擎。一线市场的增长乏力、政府的政策倾向、以及二三线市场简单的媒体环境、消费的电视依赖程度高、易受电视广告影响,使得各大广告主纷纷将目光投向强大市场潜力的二三线市场,并在此跑马圈地,建立营销根据地。
The financial crisis sweeping the globe has severely hindered China’s foreign trade and boosted domestic demand as the engine driving China’s rapid economic growth. The sluggish growth in the first-tier markets, the government’s policy tendencies and the simple media environment in the second and third tier markets, the high degree of TV dependence in consumption and the susceptibility of TV commercials make the major advertisers turn their attention to the second and third tier markets with strong market potentials, And in this staking, the establishment of marketing base.