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近年来,为了更好地进行营销策略的实施、营销资金的运用以及营销成果的评估,在营销过程中引入会计监督,并使之效用最大化,愈来愈演化为一种趋势。
In recent years, in order to carry out the implementation of marketing strategy better, the use of marketing funds and the evaluation of marketing achievement, the introduction of accounting supervision into the marketing process and the maximization of its effectiveness have gradually evolved into a trend.