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不少人认为,中国的网络游戏市场目前正在走向成熟,会逐步完成从量变到质变的积累,并会在不长的时间内形成一个具有完整链条的新兴产业。无可否认,网络游戏产业的崛起是一个传奇。而提到中国网络游戏,盛大则无疑已经以他独特的崛起方式成为人们眼中的“神话”。 3月15日,《IT时代周刊》记者在上海与已经声称上市前不再接受媒体采访的盛大掌门人陈天桥进行了一次面对面交谈。这个每天生活在重压之下、30岁即熬出心脏病的传奇总裁,在谈到网络游戏时,既闪烁着兴奋的目光,又秉持着冷静的态度。陈天桥是个年轻而传奇的人,盛大是个年轻而传奇的公司,一如他们走向辉煌的《传奇》游戏。然而,这个传奇人物声称的盛大“迪斯尼”究竟是什么?这个传奇公司又将引领中国网络游戏走一条怎样的路? 策划此特别报道的目的,在于通过对陈天桥打造盛大“迪斯尼”的梦想剖析,通过其对中国网络游戏产业链的理解,以折射整个中国网络游戏产业发展的未来方向。
Many people think that China’s online game market is now maturing, will gradually complete the quantitative and qualitative changes in the accumulation, and in a short time to form a complete chain of new industries. Admittedly, the rise of the online gaming industry is a legend. And referring to China’s online games, Shanda has undoubtedly become the “myth” in the eyes of people with his unique way of rising. On March 15, a reporter from IT Times in Shanghai conducted a face-to-face conversation with Chen Tianqiao, the grand head of the media that no longer accepted media interviews prior to his listing. The daily life under heavy pressure, 30-year-old who is suffering from heart disease, the legendary president of online games, both flashing excited eyes, but also hold a calm attitude. Chen Tianqiao is a young and legendary person, Shanda is a young and legendary company, as they go to the brilliant “legendary” game. However, what is the grand “Disney” claimed by this legend? And what the legendary company will lead the Chinese online game? The purpose of this special report is to analyze the dream of creating “Disney” by Chen Tianqiao , Through its understanding of China’s online game industry chain to reflect the future direction of the development of China’s online game industry.