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在西方经济低速增长和新兴技术广泛推广应用的时代,不少企业家不得不寻求新的对策。从他们的对策中,可以看出一些新趋势。一、企业形象,由单一形象向整体形象发展的趋势所谓企业形象,是指社会大众(包括用户)和企业职工对企业整体的评价。它包括两个方面。从外部看,企业给消费者可以信赖的印象;从内部看,企业使全体职工在工作中产生和公司同命运的观念。在当前的形势下,企业比较重视外部和内部形象的结
In the era of low economic growth in Western economies and widespread application of emerging technologies, many entrepreneurs have to find new countermeasures. From their countermeasures, we can see some new trends. First, the corporate image, the trend from a single image to the overall image of the so-called corporate image, refers to the public (including users) and corporate employees on the company’s overall evaluation. It includes two aspects. From an external perspective, enterprises can give consumers a reliable impression; from the inside, the company enables all employees to have the same idea of the company’s fate at work. In the current situation, companies pay more attention to the external and internal image