论文部分内容阅读
陈年说:“营销品牌我很擅长,但我不想再刻意制造什么事件了,接下来是凡客积累口碑的过程”2011年,凡客最热闹时,公司里有1.3万多人,光总裁级的领导就有三四十位,凡客却步步陷入危机。现在,凡客只剩下不到300人,做衬衫的核心团队只有7个人,但业务运转得很顺畅。陈年说:“现在回想起来,公司越热闹,烧钱混日子的人越多。凡客曾经为了达到年销售额100亿的目标,倒推需要扩张多少品类、多少SKU(库存量单位),需要有多少人去承担这样的业务量。按照一个人管七个人的原则,公司就要有几十位副总、两三百位总监。”
Aging said: “marketing brand I am very good at, but I do not want to deliberately create what event, followed by the accumulation of word of mouth where the customer process ” In 2011, where the most customer-friendly, the company has more than 13,000 people, There are thirty or forty leaders at the level of president of the light, where the customer step by step into a crisis. Now, where there are fewer than 300 guests left and only seven are core teams doing shirts, the business is running smoothly. Aging said: "Now, in retrospect, the more lively the company, the more people burn the sun. Where the customer had to reach the goal of annual sales of 10 billion, the need to expand the number of categories pushed backwards, how much SKU (inventory units) , How many people need to undertake such business.According to the principle of a person in charge of seven people, the company will have dozens of vice president, two or three hundred directors.