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本文从视觉设计系统在电商品牌中的应用与视觉系统对电商品牌的影响力两个方面进行分析,通过对电商品牌中视觉系统要素、网页设计及色彩设计的研究,举例表述出在不同设计方式下不同设计效果所带来的视觉影响,从而更深一层的引出电商品牌与设计系统之间行则连舆,止则接席的关系——视觉设计系统打造品牌形象,提升品牌价值;优秀的视觉系统能够更好的增加品牌效益。再者说,该文也针对企业文化,描述视觉系统不仅仅是影响消费者对一个品牌概念的理解这么简单,它也是实现企业内部品牌理念延续,更好管理品牌的强有力手段。
This article analyzes the application of visual design system in e-commerce brand and the influence of visual system on e-commerce brand. Through the research of visual system elements, webpage design and color design of e-commerce brand, Different design methods under the influence of different design effects brought to a deeper level leads to e-commerce brand and design of the system is even between the line of travel, but the relationship between the seats - visual design system to build the brand image and enhance the brand Value; excellent visual system can better increase brand efficiency. Furthermore, the article also aims at the corporate culture. Describing the visual system not only affects consumers’ understanding of a brand concept as simple as it is, it also serves as a powerful means of extending the concept of an enterprise’s internal brands and better managing the brand.