“Let’s Play XXL”(潮玩大尺度)是上海麦肯为太古地产的三里屯VILLAGE策划并执行的广告企划,通过运用恐龙化石和有趣的APP,以一种时尚的方式营造假日的气氛并吸引更多人群。恐龙化石通过AR(增强现实)技术被带进了时尚北京三里屯VILLAGE-这个时尚潮人天地。消费者可以通过下载APP与现场展示的恐龙化石进行互动,将他们在游戏中的恐龙皮肤根据自己选择的图样个性化,于是每个人都可以有自己独特又 “Let’s Play XXL” is an advertising project planned and executed by Shanghai McCann Erickson for Swire Properties’ Sanlitun. By using dinosaur fossils and funny APPs, “Let’s Play XXL” is a stylish way to create a holiday atmosphere. Attract more people. Dinosaur fossils have been brought into the fashionable Beijing Sanlitun VILLAGE - AR (Augmented Reality) technology by this fad fashion world. Consumers can interact with the live dinosaur fossils by downloading APPs to personalize their dinosaur skin in the game according to the pattern of their choice, so that everyone can have their own unique