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经过近四十年的发展,收益管理已经成为一项重要的改善经营和增加企业利润的管理方法。产品定价是收益管理中的重要内容。基于易逝性产品的特点,对单一产品动态标价模型、多产品多来源动态标价模型,易逝品动态标价模型的扩展和基于在线拍卖的价格发现模型等方面的国内外研究现状进行分析与评述。旨在总结该领域的研究进展,存在的不足和未来的发展趋势。
After nearly 40 years of development, revenue management has become an important management method to improve operations and increase corporate profits. Product pricing is an important part of revenue management. Based on the characteristics of perishable products, this paper analyzes and comments on the domestic and foreign research status of the dynamic pricing model of single product, the multi-product multi-source dynamic pricing model, the expansion of perishable dynamic pricing model and the price discovery model based on online auction . To summarize the research progress in this area, the existing problems and future trends.