曾几何时,传统陶瓷业作为我国引以为傲的支柱产业之一,影响力巨大,其诸多产品远销海外,常盛不衰。但随着时代的发展以及行业固有模式的禁锢,许多传统陶瓷产区逐渐没落。文章以景德镇老厂地区为例,分析其作为传统陶瓷产区“区域性再生”新势头的原因、特点及前景。 Once upon a time, the traditional ceramics industry as one of China’s proud pillar industries, a huge influence, many of its products are exported overseas, often flourishing. However, with the development of the times and the imprisonment of the inherent mode of the industry, many traditional ceramic producing areas gradually decline. The article takes the old factory area of ​​Jingdezhen as an example to analyze its reason, characteristic and prospect as the new trend of traditional ceramic production area “regional regeneration ”.