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在当今经济社会,高等院校的广告设计课程教学的设置存在各种问题,使得平面设计专业的学生就业岗位能力同就业岗位技能要求需求存在明显的差距。结合高校平面类设计专业的发展趋势,广告设计课程的新特征,从社会的广告设计就业岗位需求的角度,分析高校广告设计课程的教学存在问题,探索出广告设计课程教学改革的新思路,明确今后的教学目标,提出广告设计课程的教学方向和具体措施。
In today’s economy and society, there are various problems in setting up the teaching of advertising design courses in institutions of higher learning. There is a clear gap between the students’ ability of employing postgraduates in designing graphic arts and the demand for the skills required in the job market. Combining with the development trend of graphic design specialty in colleges and universities and the new features of advertisement design course, this paper analyzes the existing problems in the teaching of advertisement design course in colleges and universities from the angle of the demand of social advertisement design job, explores the new idea of teaching reform in advertisement design course, The future teaching objectives, advertising design courses proposed teaching direction and specific measures.