企业报是由企业主办的、以刊载企业内部新闻为主、面向企业职工群众发行的定期出版物。因此,充分发挥好企业报的引导功能,是办好企业报必须始终坚持和不可动摇的原则。1、目标引导,造成舆论强势《石油物探报》是带有行业性质的企业报,报道涉及国内外石油地球物理勘探专业发展情 Corporate newspaper is run by the enterprise, with published in-house news, mainly for the regular issue of the masses of workers issued by enterprises. Therefore, giving full play to the guiding function of the enterprise newspaper is the principle that the enterprise newspaper must always be unshakable and unshakable. 1, the target guide, resulting in a strong public opinion “Petroleum Geophysical Newspaper” is an enterprise newspaper with industry, covering the domestic and international petroleum geophysical exploration professional development