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【目的/意义】为深入了解影响旅游信息服务的关键因素,以提升旅游信息服务水平。【方法/过程】本文对全国重点旅游城市南京市AAAAA景区夫子庙地区周末游客进行问卷调查,经由因子分析并结合相关研究成果,归纳出影响周末休闲旅游信息服务的三个主因素、11个子因素,运用DEMATEL方法对其中的关键影响因素进行识别。【结果/结论】服务属性是最关键的主因素,其中的方式多样性、内容可靠性等子因素中心度高,对旅游信息服务影响较大。
[Purpose / Significance] To better understand the key factors influencing tourism information service and to improve the tourism information service level. 【Method / Process】 This paper conducts a survey on weekend tourists in the AAAAA scenic spot in the Confucius Temple in Nanjing, a major tourist city in China. Through factor analysis and related research results, three main factors affecting weekend leisure tourism information service are summarized, 11 sub-factors , Using DEMATEL method to identify the key influencing factors therein. [Results / Conclusions] Service attributes are the most crucial main factor, of which the diversity of methods, content reliability and other sub-factors are highly central and have a great impact on tourism information services.