媒体与大众阅读的关系密不可分,以互联网、手机等为代表的新媒体时代已经到来。新媒体时代的大众阅读出现了诸多新的特点与发展趋势,这些发展变化对公共图书馆事业发展提出了前所未有的挑战。图书馆员应顺应时代的发展需要,树立新的理念、采取新的对策以适应读者阅读需求的变化。 The relationship between the media and the public is inextricably linked. The era of new media represented by the Internet, mobile phones, etc. has arrived. The mass media reading in the new media era has seen many new features and trends. These developments have posed unprecedented challenges to the development of public libraries. Librarians should adapt to the needs of the development of the times, establish new ideas and adopt new countermeasures to adapt to changes in readers’ reading needs.