企业是市场经济的细胞和主体，它的生存和发展同市场有机地联系在一起。立足市场，要求企业把自己置身于市场经济的环境中考虑产供销，调整经营方针，使其经营战略同社会主义市场经济的要求相适应。毫无疑问，决战市场的企业营销是企业的“一线”，营销人员素质的高低直接影响 Enterprise is the cell and main body of market economy, and its survival and development are organically linked with the market. Based on the market, enterprises are required to consider themselves producing, selling and supplying their products in the context of a market economy, adjusting their management policies and adapting their business strategies to the requirements of a socialist market economy. There is no doubt that the decisive market enterprise marketing is the “first-line” of enterprises, the quality of marketers directly affect the level of quality