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改革开放三十年来,我国旅行业从无到有,从小到大,从以接待入境旅游者为主的入境旅游市场,发展到如今国内、出境旅游市场全面发展,旅游业日益成为支柱产业。在快速发展的同时,旅行社行业也出现了一些不尽人意的问题。一方面,旅行社为在市场上夺得一席之地,数量不断激增,却忽略了质量和品牌的建设,以致“小、弱、散”的经营模式比比皆是。另一方面,旅行社由于长期处于恶性低价的市场竞争,强迫式购物、强迫式自费等恶性事件不断发生,既造成导游与旅游者关系紧张,又严
In the 30 years of reform and opening up, China’s tourism industry has grown from nothing to small and large. From inbound tourist markets that mainly receive inbound tourists to domestic nowadays, the outbound tourism market has developed in an all-round way and tourism has increasingly become a pillar industry. At the same time of rapid development, there are some unsatisfactory problems in the travel agency industry. On the one hand, travel agencies to gain a place in the market, the surge in the number, but neglected the quality and brand building, so that “small, weak, casual” business model abound. On the other hand, due to long-term vicious and cheap market competition in travel agencies, forced shopping and coercion at their own expense and other vicious incidents continue to occur, both as a result of the tour guide and tourist tension, and strict