论文部分内容阅读
2014年是被给予厚望的一年。从经济产业到可持续生活,大家期待中国在社会经济领域的各项关键改革尽快落实为行动。大环境的改革,势必带来个体的变化。事实上,从2013年开始,营销人已经感应到这样的变化——预算压力。这些压力,不一定只是单纯的源自预算缩减,更有应对复杂营销环境、销售增长目标而丞待提升的营销效率。原有的模式是否仍然适用?面对日新月异的媒介环境和技术发展,如何前行?“中国创新营销100人”从2005年开始,已经走入第10个年头。每一年,我们采访创新营销领域的标杆人物,以期从他们的经验和智慧中把握来年的走势。
2014 is the year with great expectations. From economic industries to sustainable life, we all look forward to China’s prompt implementation of various key reforms in the social economy as soon as possible. The reform of the environment is bound to bring about individual changes. In fact, from 2013 onwards, marketers have sensed such changes - budgetary pressures. These pressures are not necessarily purely marketing efficiencies stemming from a curtailment of the budget but rather a response to complex marketing environments and sales growth targets. The original model is still applicable? Facing the ever-changing media environment and technological development, how to move forward? “” 100 innovative marketing in China “” Since 2005, has entered the 10th year. Each year, we interview the benchmark figures in the field of innovative marketing with a view to grasping the trend of the coming year from their experience and wisdom.