从1979年的“广告元年”至今,我国的现代广告业已经历了30多年的发展,广告产业已初具规模。全国广告学专业的教学自1983年厦门大学首次开设广告学专业算起,也已有30多个年头了。据中国广告协会统计,全国已有400多所大学设有广告学专业。从广告学的专业设置来看,广告学专业在我国高校已形成了“三足鼎立”的格局,即新闻传播学院、艺术学院和商学院都在开设广告专业。从国家教育部颁布的学科属性 From 1979 “the first year of advertisement” till now, China’s modern advertising industry has experienced 30 years of development, and the advertising industry has begun to take shape. National advertising professional teaching since the first time opened in Xiamen University in 1983 advertising professional, has also been more than 30 years old. According to the statistics of China Advertising Association, there are more than 400 universities in the country with advertising major. Advertising from the professional settings point of view, advertising professional colleges and universities in our country has formed a “tripartite confrontation ” pattern, that is, the School of Journalism and Communication, art schools and business schools are set up advertising professionals. Discipline attributes promulgated by the Ministry of Education