一、价格策略概述所谓价格策略，是指企业通过对顾客需求的估量和成本分析，选择一种能吸引顾客、实现市场营销组合的价格策略。科学而艺术地进行商品的价格决策既有利于吸引和保持顾客，扩大市场份额，又能使企业获得最佳的经济效益。在市场营销组合中，只有价格会直接产... First, an overview of the price strategy The so-called price strategy, refers to the business through the customer needs and cost analysis of cost estimates, choose to attract customers to achieve a combination of marketing strategy of the price. Scientific and artistic decision-making of goods prices not only helps to attract and retain customers, expand market share, and enable enterprises to obtain the best economic benefits. In the marketing mix, only the price will be produced directly ...