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营销工作是企业产品与消费者对接的重要途径,这种对接,关键在于营销人员的团队作用的充分发挥和正确的营销策略的运用。2003年上半年。在国内汽车市场争夺短兵相接,价格大战如火如荼,新品上市争先恐后,营销服务不断创新,平头微面大限将至,非典疫情等不利形势下,长安汽车营销工作却取得了实销118617辆,实现销售收入(含发动机)58.4亿的骄人战绩。透过长安山东及山西两大分销中心营销活动,充分地体现和印证了这样一个事实。
Marketing work is an important way for enterprise products to connect with consumers. The key point of such docking is the full play of marketing team’s role and the correct marketing strategy. First half of 2003 In the domestic auto market for close combat, price war in full swing, the new listing vying, continuous innovation in marketing services, flat-topped micro-noodles is approaching, SARS epidemic and other adverse situations, Changan Automobile Marketing has made the actual sales of 118,617 vehicles, to achieve sales revenue Including engine) 5.84 billion impressive record. Through the marketing activities of Changan Shandong and Shanxi two distribution centers, fully reflects and confirms such a fact.