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据中国互联网络信息中心(CNNIC)2013年1月数据,中国网民数量达到5.64亿,上网普及率达到42.1%。网络日益成为热点事件曝光的主要平台和舆论的独立源头,近年的热点事件中网络舆情影响话题走向的比重已然超过传统媒体。在互联网影响力日益增大的今天,各级党政机关、企事业单位和学术机构都越来越重视互联网舆情的监测、研究和引导,互联网业已成为了党和政府治国理政的重要新平台之一。
According to January 2013 data from China Internet Network Information Center (CNNIC), the number of Internet users in China reached 564 million with a penetration rate of 42.1%. The Internet has increasingly become the main source of exposure of hot issues and the independent source of public opinion. In recent years, the hot topics have caused the proportion of topics that the Internet has affected the public opinion to more than the traditional media. As the influence of the Internet grows day by day, the party, government, institutions and academic institutions at all levels pay more and more attention to the monitoring, research and guidance of the Internet public opinion. The Internet has become an important new platform for the party and the government to govern the country and the government. one.