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实现中华民族伟大复兴的“中国梦”是建设当代博物馆事业的指导思想。博物馆的展览是一种精神文化产品,要在培育和践行社会主义核心价值观方面发挥作用,同时它的有效传递必须考虑观众的接受问题,其实质是博物馆与大众文化的关系问题。博物馆文化应属高雅文化范畴,但由于其肩负社会教育功能,应具有通俗性和大众性,因而必须借鉴大众文化的特点和手段使其大众化。博物馆面向社会,不应只重视社会教育,而忽略了供给娱乐。应将博物馆娱乐功能的文化传递引入市场理念,把其变成可销售的文化商品,把大众变成文化消费者。使博物馆在大众文化中占有一席之地,在具有教育功能的同时,也同时兼有娱乐功能。由于大众文化有其庸俗性,平庸化的先天不足与缺陷,博物馆还应在大众文化中发挥独特的引导作用。
The “Chinese Dream” to Realize the Great Rejuvenation of the Chinese Nation is the Guiding Ideology for Building a Contemporary Museum. The exhibition of museums is a spiritual and cultural product that plays a role in cultivating and practicing the core values of socialism. At the same time, it must consider the audience’s acceptance in its effective transmission. The essence of the museum’s exhibition is the relationship between museums and mass culture. The culture of museum should belong to the category of high culture, but because of its social education function, it should be popular and popular. Therefore, it is necessary to draw lessons from the characteristics and methods of mass culture to make it popular. Museum-oriented society, social education should not only focus on, while ignoring the supply of entertainment. The cultural transmission of the museum’s entertainment function should be introduced into the market philosophy, turning it into a marketable cultural commodity and turning the public into a cultural consumer. Make the museum a place in the mass culture, with educational functions, but also both entertainment. Due to its vulgarity and mediocre innate deficiencies and defects, the museum should also play a unique guiding role in popular culture.