全媒体化战略——传统媒体+户外媒体+新媒体ADM:作为深圳传媒的龙头,深圳广电集团是如何理解全媒体时代的自身发展,并藉此为自己制定了怎样的战略目标和发展愿景?张育民:在这个信息高速发展的时代,无论是媒介发展态势,还是广告主的营销策略,“变”俨然已成为一个趋势。首先,媒体竞争关系在变。随着科技的飞速发展、互联网的普及和新媒体终端类型的不断丰富, Full Media Strategy - Traditional Media + Outdoor Media + New Media ADM: As the leader of Shenzhen Media, how does Shenzhen SVA understand its own development in the all-media age and how to set strategic goals and development vision for itself? Zhang Yumin: In this era of rapid information development, both the media development trend, or advertisers marketing strategy, “change ” has become a trend. First, the media competition is changing. With the rapid development of science and technology, the popularization of Internet and the constant enrichment of new media terminal types,