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目前报纸发展出现了新的趋势:报纸内容在细化,读者群在分流。实际上这是传媒小众化的成功表现。特别是随着网络的发展和介入,传统的传播模式开始了新的改变,由先前的大众化、信息集中化,向受众者的角度的小众化去传播。文章将从小众化产生的条件入手,分析报纸在小众化传播的冲击下的困窘和走出困窘的应对之策,以都市报为例来分析,并对报纸改革提出建议。
At present, there has been a new trend in the development of newspapers: the contents of the newspaper are being refined and the readership is diversified. In fact, this is a successful manifestation of the media’s miniaturization. Especially with the development and intervention of the Internet, the traditional modes of communication have begun to change in a new way, from the previous massification and information centralization to the audience’s miniaturization. The article will start with the conditions of the infinitesimalization, analyze the embarrassment under the impact of the popularization of the newspaper and the strategies to get out of the embarrassment. Take the Metropolis Daily as an example to analyze and make suggestions on newspaper reform.