图书营销近年来得到了各出版社的空前重视。许多出版社成立了专门的市场营销部门,对全社的图书营销进行统筹规划和实施;甚至有的编辑部门还设立了专门的营销编辑,负责本部门出版的图书的营销宣传。这些举措有力地提高了出版社的图书营销工作水平,有效地促进了图书销售规模,较好地满足了读者购买图书的需求,更好地实现了出版社的社会效益和经济效益。但是在科技图书的实际营销工作中,我们也不 Book marketing in recent years has been unprecedented attention of all publishers. Many publishers have set up specialized marketing departments to carry out overall planning and implementation of book marketing throughout the whole society. Some editorial departments even set up special marketing editors who are responsible for the marketing and promotion of books published by this department. These measures have effectively improved the level of book marketing in publishing houses, effectively boosted the scale of book sales, better met the needs of readers to buy books, and better realized the social and economic benefits of publishing houses. But we do not do the actual marketing of tech books