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随着经济全球化的发展,企业之间的竞争越来越激烈,而现代企业为了在激烈的竞争中脱颖而出,就需要不断的创新营销策略,以适应市场的需要。由此,诚信营销作为企业条竞争力的重要方式,在现代企业的营销策略中显得越来越重要。本文通过对当前企业开展诚信营销的策略进行研究,希望能促进我国企业诚信营销做出有益借鉴。
With the development of economic globalization, the competition among enterprises is getting fiercer and fiercer. In order to stand out in the fierce competition, modern enterprises need to constantly innovate marketing strategies to meet the needs of the market. As a result, the integrity of marketing as an important way of competitiveness of enterprises in the modern business marketing strategy is more and more important. In this paper, the current enterprises to carry out the strategy of good faith marketing research, hoping to promote the good faith marketing enterprises in China to make useful lessons.