随着信息技术的不断发展,电信企业的市场竞争也更加激烈,很多电信企业采取精细化营销模式来保留客户,并逐步扩大市场份额。文章分析了精细化营销模式的实施过程序,提出首先应进行严格的市场细分,保证精细化的产品设计,在确定精细化的营销目标后,再采取有效措施付诸实践。 With the continuous development of information technology, the market competition in telecom enterprises is also fiercer. Many telecom companies adopt a refined marketing model to retain customers and gradually expand their market share. The paper analyzes the implementation of the refined marketing model, puts forward the first strict market segmentation should be to ensure the refinement of product design, to determine the refined marketing objectives, and then take effective measures to put into practice.