从Hippy、Yippy、BoBo、Dink,到X世代,群已经成为社会流行的文化现象。对于广告业来说,群分时代的意义在于沟通效率的提升。首先能成群必有其成群的原因,就是说这群人本身一定有相同之处,深入了解使我们可以近距离观察他们,到最后能更容易进入到他们的世界。这样可以帮助广告公司形成具有打动力的概念,让讯息直指人心,引起共鸣。 From Hippy, Yippy, BoBo, Dink, to Generation X, the group has become a social phenomenon of popular culture. For the advertising industry, the significance of group age lies in the improvement of communication efficiency. First of all, there must be a reason for herding in groups. That is to say, the groups of people themselves must have something in common. In-depth understanding enables us to observe them at close range and, finally, easier access to their world. This helps advertisers create an impulsive concept that resonates with the message.