高校微信公众平台作为新媒体模式的重要组成部分,在当今云数据、大数据模式的相互作用下,给高校招生宣传工作既带来了严峻挑战又带来了难得机遇,如何充分利用、挖掘微信公众平台在高校招生宣传工作中的优势、特点,实现以服务考生为中心的宗旨,不断创新招生宣传模式都是急需理性思考和研究,否则无法真正融入到高校招生宣传未来的发展中。 University WeChat public platform as an important part of the new media model, in today’s cloud data, big data model under the interaction of the college admissions work has both posed a serious challenge and brings a rare opportunity, how to make full use of mining WeChat The advantages and characteristics of the public platform in the enrollment and publicity work in colleges and universities and the realization of the principle of serving the candidates are the urgent needs of rational thinking and research in the innovation of enrollment and propaganda models. Otherwise, they can not really be integrated into the future development of college enrollment and publicity.