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随着全球化进程的加快,国际经济文化交往日益频繁,市场对商务英语人才的需求大幅增加,要求更加全面,合格的商务英语专业人才不仅要具备扎实的商务英语语言基本功,而且要掌握和精通与商务语言相关的文化背景知识。文化意识的培养和渗透成为商务英语教学的重中之重。
With the acceleration of the globalization process and the increasingly frequent international economic and cultural exchanges, the demand for business English talents in the market has risen sharply. More comprehensive and qualified business English professionals are required not only to have solid business English language basic skills but also to master and master Cultural background related to business language. The cultivation and infiltration of cultural awareness become the most important part of business English teaching.