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在中国的广告圈,一直都流传着外籍广告人才比较吃香的说法。在跨国广告集团或公司里面,处于领导阶层的多半是外籍人士,尤其是以英语为母语的欧美广告人。本土广告人对于外籍广告人占据了中国广告业金字塔顶端的现状,有着不服气与不甘愿,也有着誓在超越的开拓与奋进。在外籍广告人的眼中,中国的广告业究竟是淘金热土还是具有开发性与挑战性的展示舞台?不同地域的广告人在中国广告金字塔中如何寻找到最合适的位置?
Advertising circles in China, has been circulating foreign advertisers more popular argument. In multinational advertising groups or companies, most of the leaders in the world are foreigners, especially European-American advertisers native to English. Local advertisers occupy the top position of the Chinese advertising pyramid for foreign advertisers. They are unconvinced and unwilling. They also have the vow to go beyond the pioneering and progressive. In the eyes of foreign advertisers, China’s advertising industry is really a gold rush or has a development and challenging stage of the show? Advertising in different regions of the Chinese advertising pyramid in how to find the most suitable location?