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一、观赏石营销和“爱达斯”公式营销的现代定义是关于构思、商品和劳务的设计、定价和销售的规划与实施的过程,旨在导致符合消费者的目标的交换。观赏石作为一种特殊的商品,其终极目标是满足消费者审美的需要。因此,顾客在购买观赏石的过程中,他不仅着眼于观赏石本身,还着眼于商家寄寓于观赏石的审美服务。就是说商家销售的不仅是观赏石,还有审美思想、审美理念。
1. The modern definition of ornamental stone marketing and "eds ’formula marketing is the process of planning and implementing the design, pricing, and marketing of ideas, goods and services designed to lead to the exchange of consumer-oriented goals. Ornamental stone as a special commodity, its ultimate goal is to meet consumer aesthetic needs. Therefore, in the course of purchasing ornamental stones, the customer not only looks at the ornamental stone itself but also looks at the aesthetic service that the merchant sells to ornamental stones. That is not only business sales of ornamental stones, as well as aesthetic thinking, aesthetic philosophy.