对日本企业来说,占有市场比眼前获利更为重要。如果购进一部昂贵的新机器会降低短期利润率,那么,决策人员几乎总是作出投资于今后长期业务的决定。——日本·盛田昭夫企业界在八十年代倡导的是“卓越(Excellence)”热,而九十年代兴起的则是“竞争力(Competitiveness)热潮”。这种说法也许不十分准确,但也并不夸张,因为目前在我国企业界的确有言必谈竞争力之势。人们重视竞争力,并同时使市场占有率这一经营指标也倍受重视,因为人们发现日本的企业在近些年来表现出了强大的竞争力,日本企业的管理者十分重视市场占有率这一经营指标。 For Japanese companies, possession of the market is more important than immediate profit. If buying an expensive new machine will reduce short-term profitability, then the decision maker will almost always make the decision to invest in future long-term business. - Japan’s Akio Morita In the 1980s, the business community advocated “Excellence” and “hot,” while in the 1990s it was “Competitiveness”. This argument may not be very accurate, but it is not an exaggeration, because at present in China’s corporate sector there is indeed talk of competitiveness. People pay attention to competitiveness, and at the same time, the market share is also highly valued because people have found that Japanese companies have demonstrated strong competitiveness in recent years. The managers of Japanese companies attach great importance to market share. Business indicators.