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1999年尼格洛·庞蒂的《数字化生存》一书风靡全球,该书全景描述了未来网络时代人们的生活方式。短短三年时间,我们惊奇地发现预言变成了现实,网络已经从一个陌生的名词发展成为人们日常生活中不可或缺的组成部分,它以不可抗拒的力量改变着生活的方方面面,用流行语形容,可谓:“互联网恢恢,疏而不漏”。那么伴随着作息时代的来临,作为对时代脉搏律动最为敏感的一类族群——广告人而言,必须对自身进行调整,使自己迅速进入网络化的生存状态。具体而言,广告公司需要转变固有的经营管理体制,而广告人必须提高个人素质,具备网络化的思维模式。
In 1999, Negro Ponti’s book The Digital Survival swept the world, a panorama of the book that describes the way people live in the Internet age in the future. In just three years, we were surprised to find that the prophecy has become a reality. The network has evolved from an unfamiliar noun into an indispensable part of people’s daily life. It changes every aspect of life with an irresistible force, Language described, can be described as: “Internet recovery, sparse and leak ”. So, with the advent of the work-rest era, as an ethnic group who is most sensitive to the pulse of the times, the advertisers must adjust themselves so that they can quickly enter into a networked state of existence. Specifically, the advertising company needs to change the inherent management system, while the advertisers must improve their personal qualities and have a networked thinking mode.