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“长尾”(the Long Tail)的概念,首先由美国《连线》(Wired)杂志主编克里斯·安德森于2004年9月提出,陆续发表在《连线》杂志上,描述了“长尾”对当前和未来的商业模式的影响。2005年,“长尾”理念夺得美国《商业周刊》杂志评选的本年度最佳创意奖,从而在精英云集的中外博客圈、IT业激发了众多思考和热烈的讨论。安德森后来将这一理论完善扩充为《长尾》一书,于2006年7月出版。广为人知的“帕累托法则”指出:在众多现象中,80%的结果取决于20%的原因,
The concept of the Long Tail, first proposed by Chris Anderson, chief editor of the Wired magazine in the United States in September 2004, was published in Wired, describing the concept of The Impact of “Long Tail” on Current and Future Business Models. In 2005, “Long Tail” won the best creative award of the year named by Business Week Magazine in the United States. As a result, the IT industry stimulated a lot of thinking and heated discussions in the elite blog circle home and abroad. Anderson later expanded this theory to “Long Tail”, which was published in July 2006. Well-known “Pareto principle ” pointed out: Among the many phenomena, 80% of the results depend on 20% of the reasons,