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移动互联时代,内容分发平台发生根本性变革,不仅全面影响信息生产机制,还深度塑造着社会舆论生态。本文通过对作为当前我国内容分发市场主体的主流新闻客户端的梳理,将其划分为媒体型、算法型、关系型三种基本类型,预测了未来内容分发市场智能化、平台化、服务化的三种基本趋势,并指出了目前我国内容分发市场存在的内容结构相对单一、信息到达存在阻隔、盈利模式尚未突破等有待提升的领域。
In the era of mobile Internet, fundamental changes have taken place in the content distribution platform, which not only affects the information production mechanism in an all-round way but also shapes the ecology of public opinion in depth. This paper classifies the mainstream news clients, which are the main body of content distribution market in our country, and divides them into three basic types: media type, algorithm type and relation type. It predicts that the content distribution market will be intelligent, platform-oriented and service-oriented And points out the areas that need to be improved, such as the relatively simple content structure in China’s content distribution market, the barrier of information arrival, and the breakthrough of the profit model.