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《现代出版业经营管理》一书于2015年4月由北京交通大学出版社出版。作者是南京大学信息管理学院教授、南京大学出版研究院副院长杨海平。从《现代出版业经营管理》的框架搭建来看,作者的研究思路非常清晰——由浅入深、点面结合、双轮驱动。作者的研究始终以产业经济学为视角,紧紧围绕当前出版业的热点、难点和重点问题,找出问题的症结所在和突破的方向与路径等。作者从出版企业开始分析,逐步深入研
“Modern Publishing Industry Management” was published in April 2015 by Beijing Jiaotong University Press. The author is a professor at Nanjing University School of Information Management, Yang Haiping, vice president of Nanjing University Press and Publication Institute. Judging from the framework of “Modern Publishing Industry Management”, the author’s research idea is very clear - from shallow to deep, point-to-surface combination, two-wheel drive. From the perspective of industrial economics, the author’s research has always focused on the current hot spots, difficulties and key issues in the publishing industry, and found out the crux of the problem and the direction and path of breakthrough. Author from the publishing company began to analyze, and gradually delve into