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犹如兵家相争,不少品牌在硝烟四起的争战中半途夭折,销声匿迹。然而令企业界惊讶的当属欧洲三家名牌,他们斗智斗勇,高招迭出,永立市场的潮头。他们采取“稳打稳扎、小步前进”的经营战术,成为欧洲乃至世界商界辉煌永驻、永不殒落的明星。M&S:巧妙驯服供应商百余年前,从摆地摊起家,英国的M&S公司创始人米切尔·马克,一位德裔移民开始了他的事业生涯。百年后的今天,已成为世界流通业最著名及最成功的典范。
Like a battle between soldiers, many brands in the smoke of the battle halfway died, disappeared. However, the surprise of the business community is undoubtedly the three famous brands in Europe, they wits and braves, tactical and credible, Yongli market forefront. They have adopted the business strategy of “steady and steady growth and small progress” and have become the brilliant stars in Europe and the world’s business community forever and everlasting. M & S: Cleverly Taming Suppliers A hundred years ago, a German immigrant started his career as a founder of M & S, a British M & S founder. Today, a hundred years later, it has become the most famous and successful model of circulation in the world.