相对于战争,企业生存问题显然温和得多,但当人们把商场喻为战场,把战略一词直接从军事前沿导向商场前沿时,企业生存问题就一下子波涛汹涌起来。战争中战略战术的运用,创造了无数的匪夷所思,甚至写就了历史,而如今,企业战略的运用,同样制造着无数的商海沉浮,让人赞誉或者扼腕叹 Compared with the war, the problem of business survival is obviously much softer, but when people use the mall as a battlefield and guide the strategy directly from the military front to the front of the mall, the business survival problem suddenly rises. The use of strategic and tactical warfare has created countless incredible and even written histories of history. Nowadays, the application of corporate strategy has created countless ups and downs in the world.