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2013年,北京市成品油需求增速放缓、价格孤岛现象突显。面对众多经营困难,以“微改造”和“微维护”为核心的“两微工程”中石化在北京石油分公司拉开帷幕。“微改造”是指对加油站进行小改造,“微维护”是指对加油站品牌形象进行小维护。投入小、产出大、见效快的“两微工程”使得北京石油零售增量明显,客户满意度不断提高。在首批精选
In 2013, the demand of refined oil in Beijing slowed down and the phenomenon of price-isolated island was highlighted. In the face of numerous operational difficulties, “Sinopec” opened its curtain in Beijing Petroleum Branch centering on “micro-transformation” and “micro maintenance”. “Micro remodeling ” refers to a small renovation of the gas station, “Micro maintenance ” refers to the gas station brand image for small maintenance. Small investment, large output, quick results “Two micro projects ” makes PetroChina retail increase significantly, customer satisfaction continues to increase. In the first selection