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在传播媒介日趋丰富,传播途径日趋广泛,信息交流日趋多样化的今天,有人曾怀疑广播是否会被电视、互联网等“直观”、“形象”媒介所取代。历史与实践证明,广播面对各种媒介的竞争,仍然拥有广阔的发展空间。(例如美国,它的电视业很发达,但据美国《广播与有线年鉴》统计,全美收音机人均超过2台。)广播同电视等媒体一样,拥有各自的特色和受众,同样有相当大的发展前景。关键在于我们广播人如何认识和把握新的机遇与挑战。
Today, with the increasingly rich media, the increasingly widespread channels of communication, and the increasingly diversified information exchange, some people have doubted whether the radio will be replaced by television, the Internet and other means of “visualization” and “imagery.” History and practice have proved that broadcasting still faces a wide range of development opportunities in the face of competition from various media. (For example, the United States has a well-developed television industry, but according to the American Broadcasting and Wire Yearbook, the number of radio stations in the United States exceeds 2 in the whole country.) Broadcasting, like its counterparts in television and other media, has its own unique characteristics and audiences. prospect. The key lies in how our broadcasters recognize and grasp new opportunities and challenges.