我们生活在传媒载体朝着多元化方向发展的时代,广播作为传统媒体,常常被认为正在遭遇新媒体的挑战。但是,新媒体的出现与其说是挑战,不如说是机遇。在某种程度上,广播似乎是一个越战越勇左右逢源的异形,而新媒体倒像是更容易被广播吸收利用并成长壮大的养分。真正的挑战其实是源于广播自身,也就是具体的广播电台之 As we live in an era where media carriers are diversified, broadcasting, as a traditional medium, is often perceived as being challenged by new media. However, the appearance of new media is not so much a challenge as it is an opportunity. To a certain extent, broadcasting seems to be an aliens that have become more popular and prosperous, and the new media is more of a nutrient that is more easily absorbed and amplified by radio. The real challenge is actually the broadcast itself, that is, the specific radio station