解析当前电视媒体竞争态势,收视数据的分析是不能忽略的角度。伴随电视媒体竞争层次不断升级,观众忠实度分析作为媒体品牌建构的基础之一,被提升到更加重要的位置。电视媒体竞争归根结底是观众忠实度的竞争,而观众忠实度竞争是品牌竞争的基础。本文尝试以观众忠实分析为主线,通过解构观众忠实之于竞争的影响,并从频道竞 Analysis of the current television media competition situation, ratings data analysis can not be ignored point of view. With the continual escalation of competition in the television media, the analysis of audience loyalty has been elevated to a more important position as one of the foundations of media brand building. Television media competition is ultimately the competition of the audience loyalty, and loyalty of the audience is the basis of brand competition. This article attempts to faithfully analyze the audience as the main line, by deconstructing the audience faithful to the impact of competition, and from the channel competition