新的历史条件下,电视媒体的角色在悄悄地转变,在承担政府的喉舌功能的同时,也成为市场经济中竞争的主体。愈来愈激烈的竞争环境,电视媒体的经营决策者们开始重新审视自己的生存空间,转换经营机制,重新配置资源,并主动走向市场寻求合作伙伴,力求摆脱传统的经营模式。 Under the new historical conditions, the role of television media is quietly changing. While assuming the government’s mouthpiece function, it has also become the main body of competition in the market economy. The increasingly fierce competition environment, the television media business decision-makers began to re-examine their own living space, change management mechanism, re-allocation of resources, and take the initiative to market to seek partners, and strive to get rid of the traditional business model.