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信息时代与科技时代的快速推进,使得互联网被广泛运用于各个领域,互联网作为信息传播的重要载体,沟通交流的重要平台,越来越发挥着不可替代的作用。“互联网+”是近几年来推出的一项具有重要意义的互联网发展方针,其中“互联网+旅游”就是其中一项重要的方针。文章以“互联网+旅游”为主要着力点,介绍了“互联网+旅游”对目的地分销渠道的重要影响,以及探究出相应的方针策略更好的利用“互联网+旅游”来促进旅游目的地分销的发展。
The rapid advancing of the information age and science and technology era makes the Internet widely used in various fields. The Internet, as an important carrier of information dissemination and an important platform for communication, plays an irreplaceable role. “Internet + ” is an important Internet development policy launched in recent years. Among them, “Internet + Travel” is one of the important guidelines. The article focuses on “Internet + Travel ”, introduces the important influence of “Internet + Travel ” on the destination distribution channels, and explores the corresponding strategies and strategies to make better use of "Internet + Travel To promote the development of destination distribution.