收看电视避不开广告,这已是不争的事实。商家付了那么多钱,不就是图个回报么,否则电视剧的播出效益从何而来。这也是天经地义的事,毋庸置疑。然而,插播电视广告是否也应该讲究个章法,总是在收视的关键时刻插入广告,似乎是太霸道、太残忍、太无情了。 It is an indisputable fact that watching TV can not avoid advertising. Businesses pay so much money, is not a picture of what the return, or television broadcast benefits come from. This is also a matter of course, no doubt. However, whether in-air television commercials should also pay attention to a chapter of the law, always insert advertising in the critical moment of viewing, it seems too overbearing, too cruel, too cruel.