微信企业号不仅是让商家进入消费者手机,也使其店-会员-消费者-全网的O2O路径得以完整起来。对于大部分人而言,网购和实体店购物之间很难有什么频繁且直接的联系,然而,微信企业号的出现让网购和实体店面购物的分野开始模糊起来。接入微信企业号之后,雪歌服饰的消费者可直接与离他最近的店进行连接,直接下单进行支付,由离他最近的店进行发货,并且可以基于微信服务号分享其购物体验。假如消费 WeChat Enterprise not only allows businesses to enter the consumer cell phone, but also to make it shop - membership - consumers - the whole network O2O path to complete. For most people, there is little or no direct and direct connection between online shopping and physical store shopping. However, the advent of WeChat has made the distinction between online shopping and physical storefront shopping blurred. After accessing WeChat’s corporate number, consumers of Snow Geisha costumes can connect directly with their nearest store, place orders directly for payment, ship from their nearest store, and share their shopping experience on a Wechat service number . If consumption