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随着人们生活水平的不断提高,其出游需求也逐年见长,伴随我国旅游市场逐步发展与完善,人们更多选择自助性旅游,其旅游方式更趋向个性化、多元化方面发展。定制旅游正在逐渐进入到我们的生活,本文立足成都市的私人定制旅游市场,对国内处于起步阶段的定制旅游研究提供相关数据分析及研究资料,为四川省成都市的定制旅游实践生产提供理论依据。同时,有助于提高游客在旅游过程中的体验及满意度,对中小旅行社在大数据背景下的转型升级提供借鉴方案。
With the continuous improvement of people’s living standards, their travel needs are also growing year by year. With the gradual development and improvement of China’s tourism market, more people choose self-help travel, and their travel style tends to be more individualized and diversified. Customized tourism is gradually entering into our life. Based on the customized tourism market in Chengdu, this article provides relevant data analysis and research materials for the customized tourism research in the initial stage in China and provides a theoretical basis for the customized tourism practice in Chengdu, Sichuan Province . At the same time, it helps to enhance tourists’ experience and satisfaction in the tourism process and provides a reference plan for small and medium-sized travel agencies in the context of big data.