《当代经理人》:奥运会作为一个营销事件,中国的本土企业应该怎么利用?你如何评价现在中国企业对奥运会契机的运用?李光斗:一个拥有13亿民众的国家第一次举办奥运会,其意义与影响对于中国甚至世界来说都是不言而喻。对于中国本土的企业来说,这次奥运营销可谓占尽了天时、地利、人和,但如何利用这次千载难逢的机会,这不仅需要的是魄力与实力,更多的则是非凡 “Contemporary Managers”: How to Appraise the Use of Olympic Opportunities Now by Chinese Enterprises as a Marketing Event? Li Guang-dou: A country with 1.3 billion people holds the Olympic Games for the first time, The impact is self-evident for China and the rest of the world. For the local Chinese enterprises, the Olympic marketing can be described as a day, geographical location and people, but how to take advantage of this golden opportunity, which requires not only courage and strength, more is extraordinary